In today's busy business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. One way to accomplish these goals is by lining up marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typical… Read More

B2B marketing has the distinct obstacle of typically dealing with long and intricate sales cycles. These can be caused by a range of factors, such as the need for numerous decision makers, the high value of the items or services being sold, and the need for comprehensive research study and factor to consider prior to buying.B2B online marketers can… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other truths regarding modern-day B2B advertising. We go over just how the purchasing journey is now totally fragmented and also the way that area structure can assist online marketers retake control of the exploration… Read More